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Game Sales Fall 5% in May

1 Jul, 2010 By: Stephanie Prange

Game sales fell 5% in May from the same month the year before, due to a plummet in hardware sales, according to the NPD Group. Hardware sales logged a 20% decline in May, offsetting 4% and 3% gains in software and accessories sales, respectively.

"The 360 platform, across hardware, software, and accessories, contributed the greatest share of revenue to industry sales for the month, and year-to-date,” said NPD analyst Anita Frazier. "The PS3 platform has enjoyed the greatest percentage growth, with platform sales across hardware, software and accessories up 32% for the month, and 28% year-to-date."

The PlayStation 3 sold 154,500 units in May. The Xbox 360 sold 194,600 units for the month, and the Wii 334,800.

The drop in hardware sales resulted from lower portable sales and lower prices on consoles.

"The portable hardware category contributed the most to the decline in hardware sales for the month, yet the NDS is the best-selling hardware system for May," Frazier said. “Console hardware unit sales are, in fact, flat to last year. Declines in sales result from a lower average selling price this year compared to last.

"Compared to April, both the PS3 and the 360 platforms realized a unit sales increase in hardware."

Overall game sales are down 10% to $5.56 billion year-to-date through May, with hardware sales down 20% and software sales down 6%.

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