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Cloud Gaming App Comes to Facebook

12 Apr, 2012 By: Chris Tribbey

A new cloud gaming application has been launched in beta on Facebook, promising streaming, console-quality games over the Internet to the social network’s users.

Gaikai, the company behind the technology, promises video game publishers a new way to reach millions of potential new gaming players in North America and Europe. The beta version of the Facebook application will allow users to try out some games for free.

“People don’t want to leave Facebook to play games — Zynga’s phenomenal success is proof of that,” said Gaikai CEO David Perry. “Cloud gaming means that the game doesn’t need to be downloaded and run on your computer, it literally means the game runs out on the Internet, in the cloud, with the experience being streamed to the players.

“Most video game publishers are now seeking to grow their digital customer base and unlike movie and music services like Netflix and Spotify, Gaikai gives the game publishers relationships with the customers.”

The first games available in the United States include Saints Row: The Third, Dead Rising 2: Off the Record, Magicka, Sniper: Ghost Warrior, The Witcher 2: Assassins of Kings, Orcs Must Die! and Farming Simulator 2011.

“Gaikai’s technology allows us to deliver our games to a wider audience,” said Kevin Kraff, VP of global brand management at game publisher THQ. “As content creators it’s not only paramount that we give our players great entertainment but also that we give them a choice in how they access it. Streaming inside Facebook is not only revolutionary, but is something that both new and existing players will benefit from.”

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