Universal Partners with Zynga for 'Lorax' Games7 Aug, 2012 By: Chris Tribbey
Universal Studios Home Entertainment has partnered with online gaming company Zynga to tie in Dr. Seuss' The Lorax with popular games Draw Something and Words With Friends.
The Lorax hits DVD and Blu-ray Disc Aug. 7.
The Lorax character appears as a figure that can be drawn in Drawn Something, and game players will have access to The Lorax color palette. Words With Friends will feature special Lorax words to play during a weeklong promotion.
Benefits from both Lorax-enabled games will go toward local schools across the nation. Players will be encouraged to visit LoraxSweeps.com for a chance to win gift cards and other prizes.
“Both games are highly engaging and accentuate three key attributes that fans like most about the movie: fun and clever word play mixed with vibrant colorful animation,” said Joe Eibert, VP of digital marketing for Universal Studios Home Entertainment.
The promotion marks the first time Zynga has integrated a movie product in its mobile games.