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NBC Universal Acquires Full Stake in Sprout

14 Nov, 2013 By: Chris Tribbey

NBC Universal Cable Entertainment Group now has full ownership of the 24-hour preschool network Sprout, after buying out the stakes of its remaining partners, PBS and HIT Entertainment.

The channel launched in 2005 as a joint venture between Comcast, PBS, Sesame Workshop and HIT Entertainment, and offers content online and via VOD.

“We see enormous potential in Sprout, and we are committed to our investment in the kids and family arena,” said Bonnie Hammer, chairman of NBC Universal Cable Entertainment. “This acquisition furthers our strategy to create and deliver the very best content across all of our audiences.”

Sprout president Sandy Wax added: “Over the past eight years, Sprout has grown to become a leading preschool destination, reaching over 60 million homes and generating more than 1.5 billion on-demand views. We are committed to creating the highest-quality series for our viewers, and the opportunity to help drive the company’s kids and family strategy will continue to fuel our content creation engine.”

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