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Is 'Jurassic World' the Next 'Frozen' at Retail?

17 Jun, 2015 By: Erik Gruenwedel

Universal’s surprise box office hit Jurassic World is setting records with each passing day. But will it emulate Walt Disney Studios Home Entertainment’s Frozen at retail?

JW had the top-grossing domestic opening weekend (through June 14) in history at $208.8 million. It also generated the biggest opening box office weekend internationally at $315 million.

Frozen did neither.

The dinosaur sequel helped Universal top $1 billion at the domestic box office faster than any studio since Paramount in 2008 with Iron Man and Indiana Jones and the Kingdom of the Crystal Skull; and $3 billion globally — surpassing 20th Century Fox in 2009 with Avatar.

With JW generating another $50 million domestically through June 16, the movie seems a lock for top home entertainment release of 2015. Indeed, Universal Pictures Home Entertainment’s Jurassic Park Collection has generated $1.6 million in disc sales since its May 12 release, according to The-Numbers.com. And Jurassic Park Ultimate Trilogy has generated more than $9.5 million since its Oct. 25, 2011, release.

“It is part of a well-received franchise, it’s coming from Universal [which does great promotion] and with that opening box office, I would not be surprised if it is at the top of the Christmas-release pile,” said Ralph Tribbey, editor of DVD & Blu-ray Report, an industry tip sheet.  

Indeed, Universal June 15 announced it licensed JW’s TV rights to Fox-owned FX — a deal that also includes Furious 7, Pitch Perfect 2, Taken 3 and Kingsman: The Secret Service.

“There’s every reason to think that Jurassic World will be just as big a hit on pay-per-view and downloading and DVD as it was in theaters,” entertainment analyst Seth Willenson told The Wrap.

However promising, Frozen established a home entertainment retail benchmark unlikely to be surpassed any time soon — even by towering dinos. The animated hit carried packaged-media retail on its back globally last year. The title sold more than 18 million DVD and Blu-ray Disc units, generating $335 million in revenue, according to The-Numbers.

And in 2015, Frozen has thus far sold another 885,000 discs for $17.6 million.

“Yes, Jurassic World on disc will be big ... but Frozen big? Do dinosaurs wear little dresses and have a song that you just can't get out of your head? Tough call,” Tribbey said.




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