'Furious 7' to Sponsor Chicagoland Speedway Xfinity Series Race13 Jul, 2015 By: Stephanie Prange
‘Furious 7’ star Chris “Ludacris” Bridges named grand marshal of NASCAR race
Universal Pictures Home Entertainment is teaming with NASCAR and Chicagoland Speedway to promote Furious 7, the latest and most successful entry in the “Fast and Furious” franchise.
Chicagoland Speedway Sept. 19 will have Furious 7, the $1.5 billion worldwide box-office blockbuster, as the title sponsor for its NASCAR Xfinity Series race — the Furious 7 300. Grand marshal Chris “Ludacris” Bridges, who starred in the film, will be in the pace car, leading the field to the green flag and setting the stage for the first race in the Chase for the NASCAR Sprint Cup.
Furious 7 is due Aug. 25 on Digital HD and Sept. 15 on Blu-ray, DVD and On Demand in an all-new extended edition. The film is the highest-grossing theatrical movie in the history of the franchise.
“As we saw first-hand with our groundbreaking Fast Five partnership back in 2011, UPHE understands the thrills that come along with great racing and the power that can be harnessed through NASCAR Nation,” said Scott Paddock, president of Chicagoland Speedway. “We’re looking forward to giving Furious 7 and its home entertainment release the national platform that a Chase for the NASCAR Sprint Cup weekend can uniquely deliver.”
“We are extremely pleased to be partnering with Chicagoland Speedway for this prestigious NASCAR tradition,” added John Morici, managing director of the United States and Canada for UPHE. “What better way to celebrate this global blockbuster home entertainment release than to be part of an American institution synonymous with speed, cars and family? This event is sure to be an unforgettable, adrenaline-fueled experience for racing fans.”