Universal, Redbox Extend Relationship Through 201428 Mar, 2013 By: Erik Gruenwedel, Chris Tribbey
Universal Studios Home Entertainment and Redbox have agreed to extend their DVD rental arrangement through the end of 2014. The extension keeps new-release discs from the studio on a 28-day embargo for the kiosk operator.
The two companies had previously agreed to their disc embargo arrangement through August 2014. The extension will see Universal supplying Redbox with discs until Dec. 31, 2014.
Universal has the option to extend the terms of the agreement through Dec. 31, 2015.