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'The Conjuring' Casts Spell on Sales Charts

30 Oct, 2013 By: Thomas K. Arnold

The Conjuring

With Halloween right around the corner, it’s no surprise that scary movies dominated the national home video sales chart for the week ended Oct. 27.

At the top: Warner Home Video’s The Conjuring, about paranormal investigators who work to help a family terrorized by dark spirits in their Rhode Island farmhouse. The critically hailed film, which grossed $137.4 million in theaters — a high take for a horror film — debuted at No. 1 on both the Nielsen VideoScan First Alert chart, which tracks overall DVD and Blu-ray Disc combined sales, and Nielsen’s dedicated Blu-ray Disc sales chart.

The Conjuring is based on the paranormal investigating team of Ed and Lorraine Warren, whose reports inspired The Amityville Horror, a bestselling 1977 book that was the basis for 10 movies between 1979 and 2011.

Of its first-week sales, 33% were on Blu-ray Disc, according to Nielsen research.

The Conjuring bumped the previous week’s bestsellers to No. 2: 20th Century Fox’s The Heat on First Alert, and the Guillermo del Toro creature film Pacific Rim on the Blu-ray Disc sales charts.

Rounding out the top five on First Alert were Pacific Rim at No. 3, down from No. 2 the previous week; the 20th Century Fox comedy The Internship — a Vince Vaughn-Owen Wilson pairing that earned a disappointing $44.7 million in theaters — at No. 4; and DreamWorks Animation’s The Croods at No. 5, down from No. 3 the prior week.

The Internship is a new release that finds Vaughn and Wilson as downsized-out salesmen who wind up competing for internships at Google against a horde of brainy college students. The duo’s last (and only other) joint venture was 2005’s The Wedding Crashers, which grossed a whopping $209.3 million in U.S. theaters.

On the Blu-ray Disc sales chart, the other top five sellers, after The Conjuring and Pacific Rim, are The Heat at No. 3 (down from No. 2 the previous week), Walt Disney Studios’ The Little Mermaid at No. 4 (down from No. 3), and The Internship at No. 5.

On Home Media Magazine’s rental chart for the week, the top five remain unchanged from the previous week: After Earth at No. 1 and This Is the End at No. 2, both from Sony Pictures, followed at No. 3 by the Lionsgate stand-up comedy film Kevin Hart: Let Me Explain. Disney’s Iron Man 3 is at No. 4, with Paramount’s World War Z at No. 5.

After Earth and This Is the End have now held down the two top rental spots on Home Media Magazine’s weekly chart for three consecutive weeks, owing to the fact that the recent major new releases have been from studios that hold back titles from key rental outfits such as Redbox and Netflix.

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