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‘Eclipse’ Eclipses All Others

8 Dec, 2010 By: Thomas K. Arnold

The Twilight Saga: Eclipse

Eclipse, the third film in the “Twilight” vampire saga, topped the national home video sales charts the week ended Dec. 5 even though it arrived in stores at midnight Friday instead of the customary Tuesday. Summit Home Entertainment says consumers bought 3 million DVDs and Blu-ray Discs of the film its first two days in stores.

Two other new releases, Walt Disney Studios’ The Sorcerer’s Apprentice and 20th Century Fox’s Knight and Day, captured the No. 2 and No. 3 spots on the Nielsen VideoScan First Alert sales chart, each selling about 31% as many units as Eclipse.

The previous week’s top seller, Disney’s Toy Story 3, slipped to No. 4, just ahead of yet another Disney new release, an anthology of the original 1940 Fantasia and its belated sequel, Fantasia 2000.

On Nielsen VideoScan’s dedicated Blu-ray Disc chart, The Sorcerer’s Apprentice also debuted at No. 2, followed at No. 3 by Fantasia and No. 4 by Knight and Day.

On Home Media Magazine’s video rental chart for the week, Eclipse debuted at No. 3, right behind the Lionsgate actioner The Expendables, which repeated at No. 1, and The Sorcerer’s Apprentice, which finished the week at No. 2.

Neither of those three titles has a rental window — unlike Knight and Day, which for 28 days is only available at Blockbuster and other brick-and-mortar stores. Despite debuting at No. 1 on both the Blockbuster and IDEA (independent retailer) rental charts, Knight and Day could only muster No. 9 on Home Media Magazine’s overall rental chart because it cannot yet be rented at Netflix or Redbox.

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