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| Thomas K. Arnold |
Well, the verdict is in, and it's not quite what everyone expected. Given our legal system's history of siding with intellectual property owners, studio executives were hoping a federal judge would quickly dismiss an antitrust lawsuit filed by Redbox against Universal Studios Home Entertainment over the studio's decision to impose a 45-day window on new releases. Similar windows subsequently have been imposed by 20th Century Fox (30 days) and Warner Bros. (28 days), and Redbox has already filed a similiar suit against Fox, with a third action likely against Warner. The Universal suit hasn't seen any action since last March, but today's ruling--and you can read the full story by clicking here--came as something of a surprise, since studio executives have privately said they believe a ruling in Universal's favor was imminent. Not that this is a defeat for Hollywood's attempts to maintain control over its own product, since the actual suit has yet to be heard, but it's certainly a setback.
Here's the press release that just came in from Redbox, which also directs reporters to a new site the kiosk company has launched in an attempt to get the public all riled up over the studios' attempts to crack down on dollar rentals. Studios believe the low price and ready availability of video-rental kiosks in such places as Wal-Mart stores is cannibalizing the sales business, while Redbox chief Mitch Lowe--a former independent retailer and Netflix pioneer--argues that his company is merely giving consumer what they want in these trying economic times.
By: Thomas K. Arnold
As expected, Warner Home Video has chimed in with the "fight club" of studios that don't want Redbox renting their new releases for a buck the day they come out.
A day after the kiosk company fiiled suit against 20th Century Fox over imposing a 30-day delay, Warner Home Video has informed Redbox of a 28-day window before making titles available to kiosks. But while Fox's window was imposed through third-party distributors, Warner's announcement was coupled with word that it is eliminating whoilesalers and, come October, will sell direct to both kiosks and mail-order subscription rental programs (Netflix and the various Netflix wannabes).
Interesting tactic. Warner's line is that if it deals direct with different classes of vendors, it can impose different "business options," including windows (for kiosks) and revenue-sharing (for subscription rentals). We shall see if that reasoning will keep Warner from the legal line of fire Redbox already has aimed at Fox and, previously, Universal Studios, the first studio to just say "no" to Redbox last year with its 45-day window rule.
Here is the Warner press release, in its entirety:
Burbank, Calif., August 13, 2009 – Warner Home Video (WHV) today informed its wholesalers that beginning in October, WHV will engage solely in direct relationships with kiosk and mail-order subscription vendors.
Through a direct relationship, WHV can ensure that its titles are available through a variety of distribution models to serve all types of consumer preferences. WHV will be in discussions with both kiosk and mail-order subscription vendors, offering business options that will allow all parties to grow their respective businesses. The options offered to kiosk vendors will include a 28-day window, while mail-order subscription customers will also have a day-and-date revenue sharing option. Additionally, WHV has revised their wholesaler terms to prohibit the purchase and sale of WHV previously viewed product.
By: Thomas K. Arnold
Walt Disney Studios Home Entertainment scored the top slot on the weekly home video sales chart for the week ending August 9 with Return to Witch Mountain, according to Nielsen VideoScan First Alert. Sony Pictures, meanwhile, snagged the top rental spot with Obsessed, according to Home Media Magazine's market research department. Obsessed was the No. 2 seller, while Witch Mountain was the No. 2 renter. Complete story to follow.
By: Thomas K. Arnold
By: Thomas K. Arnold
By: Thomas K. Arnold
Insights from the "voice of the home entertainment industry." Thomas K. Arnold gives the inside scoop on entertainment news, DVD, Blu-ray releases, and what's happening at the key studios and retailers.
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