<< Boffo Box Office | Blog Home | Bundling Discs >>

Twilight Delight

By :Thomas K. Arnold | Posted: 30 Mar 2009
tarnold@questex.com,

Just got off the phone with Steve Nickerson, president of Summit Home Entertainment, who told me that as of this morning Twilight had sold through to consumers 5.6 million units. That's after a whopping 3 million sold its first day of release, Saturday, March 21. The new total makes Twilight the year's top-selling DVD, displacing Paramount'DreamWorks' Madagascar: Escape 2 Africa, which since its February 6 release has sold an estimated 5.3 million units, according to Home Media Magazine's market research department. Watch our Web site for the full story.

Authors

Bookmark it:

add comment

User comments

Commented by Sue Procko
Posted on 2009-03-30 18:20:05

That's truly amazing. Great job Summit!

Commented by Robert Smith
Posted on 2009-03-30 22:22:12

I would be interested to know if Mr. Nickerson had any comments about his deliberately disadvantaging Blu-ray with the Twilight release strategy? Limiting retailers hardly seems like the way to build confidence in the Blu-ray format.