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Snow White, Hold Tight!

3 Apr, 2009 By: Thomas K. Arnold

Quite a splash in home entertainment circles this morning as word breaks that Walt Disney Studios Home Entertainment is once again using its flagship animated classic, Snow White and the Seven Dwarfs, to break new ground. The 1937 retelling of the Brothers Grimm fairy tale will be released in a Blu-ray Disc combo pack (which includes a DVD) on Oct. 6, seven weeks before the standard two-disc DVD package streets Nov. 24. It's a daring strategy designed to drive consumers to Blu-ray and comes exactly eight years after Snow White's first and only DVD release in a features-laden package that became the first DVD to sell a million copies. Many experts now see that release as pivotal in DVD's breakout from early adopters to mainstream consumers. For the complete story check our Web site; for The Hollywood Reporter version click here, or for the USA Today consumer take click here.


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