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Kudos to David Poland!

23 Dec, 2009 By: Thomas K. Arnold

Up until this morning, I had never even heard of David Poland. But after getting a link to his latest blog (you can see it by clicking here) I am a devoted fan.

In a blog entry titled "NYT + Brooks Barnes = Embarrassment," he assails the august "newspaper of record" for misunderstanding the movie business and the movie-making process. He also calls the paper's repetitive "DVD downturn" chant "completely half-assed."

Poland's angry blog posting underscores a very real problem in the consumer media: Too often, they just don't understand our business, and rely on superficial analysis that bears no resemblance whatsoever to reality. The "packaged media is dead" mantra, which the press has been repeating for years, is now louder than ever, with journalists picking up the downturn in DVD sales while completely ignoring the uptick in rentals and the significant and impressive gains in Blu-ray Disc sales--as well as the studios' all-out efforts to truly take Blu-ray to the masses by both encouraging lower sales prices and making the transition to the high-definition format as easy as humanly possible through the proliferation of affordable, all-in-one combo packs and flipper discs.

I'm also going to do what I can to set the record straight, to make sure the real story about our business gets out in the widest possible way. Check back here on Monday for my annual year-end analysis, which also will be featured in next week's print and digital editions of our magazines. Pass it around to anyone and everyone you know. I've also written a shorter, more pointed analysis for The Hollywood Reporter that's getting some pretty nice pickup, including the New York Times. You can read that piece by clicking here.

Happy holidays to all--I'm taking the family to Disneyland today for our annual visit. I'll be here throughout the holidays, however, so please check back often! It's been quite a year, and if you read my analysis you'll see rumors of our industry's death, with apologies to Mark Twain, truly are exaggerated.



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