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Digital Copy, Sold to the Highest Bidder

20 Mar, 2009 By: Thomas K. Arnold

The practice of including a digital copy with a DVD or Blu-ray Disc appears to have really caught on. Sony Pictures Home Entertainment alone has released 60 discs with digital copy, while 20th Century Fox has about 40. And the activation rate — the percentage of consumers who actually use the digital copy that comes with their DVD or Blu-ray Disc — is getting higher and higher, with several studio executives telling me it's now at around 20%. If anyone's wondering where the non-activated digital copies go, look no further than eBay. I did a search for "digital copy only" this morning and got about two dozen hits under the DVD/Blu-ray Disc category, ranging from opening bids of 99 cents to "buy it now" prices as high as $9.99 (for Transformers).

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