Consumers Still Like Us! They Really, Really Do!12 May, 2009 By: Thomas K. Arnold
Consumers may be interested in digital distribution, but when it comes to opening their pocketbook packaged media takes the cake — by a wide margin. According to the NPD Group's "Entertainment Trends In America" consumer tracking study, the average U.S. home video consumer reported spending an average of $25 per month on all types of home entertainment. The lion's share, 63%, was spent on DVD purchases; 7% was spent on BD purchases; 18% went to DVD and Blu-ray Disc rentals from retail stores, subscriptions or kiosks; 9% went to video on-demand (VOD); and just 3% was spent on digital downloads and online streaming.