The Blu 'Watch'29 Jul, 2009 By: Thomas K. Arnold
Man, is Blu-ray Disc ever picking up some real steam. And we're not talking industry-hype steam, but REAL steam, as in Big, Serious Numbers.
According to this week's Nielsen VideoScan data, 36% of consumers who picked up a copy of Warner Home Video's Watchmen its first week in stores went with the Blu-ray Disc edition. Granted, that movie was aimed squarely at the young-male demographic that in our biz tends to be synonymous with the "early adopter," but still, 36%? That's a real healthy number. I remember at the end of last year, when we were all crowing about The Dark Knight generating nearly 20% of its sales from the Blu-ray Disc edition.
There's more: Universal Studios Home Entertainment's Coraline, an edgy animated hit that didn't zero in on young males, nevertheless generated 18% of its total sales from Blu-ray Disc, and Summit Entertainment's Knowing, in week three of release, had 17% of its sales coming from Blu-ray Disc. (For our complete chart story, check out our Web site by clicking here.)
Hey, all you skeptics out there. Can you say "M-O-M-E-N-T-U-M?"