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All HD'd But Nothing To Do …

21 Apr, 2009 By: Thomas K. Arnold

Blame it on the recession, blame it on technology overload, but whatever the case, consumers aren't as wowed by new electronic gadgets and services as they once were. A new study from Centris reveals expanding technology consumption and Internet usage, but flat consumer interest in new offerings. One interesting tidbit that illustrates this great divide: There's a big lag between HDTV hardware and HDTV service, with nearly 46 million U.S. households reporting that they own at least one high-definition TV set but only 34 million of those households actually having HDTV service. One promising development, at least as far as our industry is concerned: The number of households that reported having a large-screen TV set, with a screen size of at least 32 inches, grew 15% between 2007 and 2008, compared to just 9% between 2006 and 2007. Hopefully those 12 million households with big HDTVs but no HDTV service are doing what I consider the right thing: buying and watching lots and lots of Blu-ray Discs.


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