Box Office to Retail in Three Months22 Feb, 2011 By: Erik Gruenwedel
Studios appear to be slowly reducing by days (at a time) the theatrical window for new retail releases.
DVD/Blu-ray Disc releases of Due Date from Warner Home Video occurred three months and 17 days after theatrical launch, with DreamWorks Animation’s Megamind three days slower at three months, 20 days by distributor Paramount Home Entertainment. (Both hit theaters Nov. 5, with Due Date on disc Feb. 22 and Megamind on disc Feb. 25).
By comparison, all new major studio home entertainment releases topped four months following the theatrical launch for the week of April 20, 2010, when BoxOfficeMojo.com first began tracking the theatrical window.
Among other Feb. 22 releases, the majority were catalog fare or independent films with longer theatrical windows, including Sony Pictures Home Entertainment’s Get Low, which hit retail six months and 24 days after its theatrical bow. It was also the only other title among new releases to top $1 million ($9.1 million) at the box office.
Meanwhile, March 1 major studio releases will hit retail even faster. DVD/Blu-ray launches of Faster (CBS/Sony Pictures Home Entertainment), Burlesque (Sony) and Love & Other Drugs (Fox) all hit retail three months and five days after their theatrical debuts.
Only Oscar-nominated 127 Hours (Fox), starring Best Actor nominee James Franco, hits retail three months and 24 days after its theatrical launch — most likely due to the film’s mounting critical acclaim.
The trend continues March 8 with Lionsgate’s The Next Three Days at three months, 17 days and Paramount’s Morning Glory at three months, 24 days. Only Paramount’s Jackass 3, which grossed $117.2 million at the domestic box office, hits retail four months and 22 days after its theatrical release.