AMC Issues 'Unlimited' Movie Ticket for Paramount's 'Interstellar'17 Nov, 2014 By: Erik Gruenwedel
In a first, AMC Theatres and Paramount Pictures have partnered to issue ‘The Unlimited Ticket,’ which allows the theater chain’s frequent moviegoers to watch Christopher Nolan’s sci-fi drama Interstellar as often they want.
The “Interstellar Unlimited Ticket” is available to AMC Stubs members at AMC box offices in 330 locations across the country. The price varies by location, ranging from $19.99 to $34.99. AMC Stubs members who have already purchased a ticket to the movie can upgrade for $14.99.
A commemorative Interstellar pass will be issued, which can be used at any AMC location playing the film. While the ticket is unlimited, quantities are not, according to AMC. The ticket is also good at Imax theaters playing the film.
Interstellar, which stars Matthew McConaughey, Anne Hathaway and Jessica Chastain, among others, focuses on a team of space explorers traveling beyond this galaxy to discover whether mankind has a future among the stars. Through Nov. 16, the film has grossed about $322 million at the global box office, including $97 million domestically, since its Nov. 5 debut.
“Christopher Nolan has created a masterpiece that movie fans are saying gets better every time they see it,” Elizabeth Frank, EVP and chief content and programming officer at AMC, said in a statement.
Following a challenged summer box office, theater chains and studios are looking for ways to lure moviegoers and repeat foot traffic.
The promotion is the second for Paramount following last year’s deal with Regal Entertainment for the $50 “Mega Ticket,” which enabled buyers to watch Brad Pitt’s Zombie movie, World War Z, in 3D ahead of street date, in addition to receiving free popcorn, T-shirt and a Digital HD copy of the film upon its retail release.
Paramount reported a 27% ($78 million) decline in fourth-quarter (ended Sept. 30) operating income to $213 million.