Target Testing SVOD Service20 May, 2013 By: Erik Gruenwedel, Chris Tribbey
New streaming service would include digital sellthrough similar to Redbox Instant
Target Corp. has begun testing a subscription video-on-demand service, dubbed Target Ticket — a platform intended to compete with Netflix, Amazon Prime Instant Video, Redbox Instant and Hulu Plus.
The national retailer, which is beta testing Target Ticket into select homes, said the unpriced SVOD service includes about 15,000 movies and TV shows with parental controls, and digital sellthrough options, that can be streamed or downloaded for playback on a PC, Mac, iOS and Android devices.
Target is offering 15% off all media sellthrough prices to participating test homes until the end of July, according to its website.
It wasn’t immediately clear if Target will include UltraViolet functionality on digital purchases.
In an email, a Target representative would only say that the company continually tests new concepts with the goal of providing consumers (“guests”) with a convenient shopping experience.
“We are currently testing a new online offering with Target team members only,” said Erica Julkowski. “During this phase, we are gathering valuable information that will help shape future plans. We will share additional details when they become available.”