Target Selling Wedding DVDs25 Apr, 2011 By: Erik Gruenwedel
With the April 29 royal wedding of Prince William and Kate Middleton rapidly approaching, women’s cable network WE tv (www.wetv.com) has released a series of five DVDs, dubbed “Weddings WE Love,” sold exclusively at Target stores.
Each $5 DVD (not released on Blu-ray Disc) features five hours of wedding-related content culled from the women’s network, including “My Fair Wedding with David Tutera,” “Bridezillas,” “Platinum Weddings,” “Amazing Wedding Cakes” and “Girl Meets Gown.”
Distributed by Millennium Media Services, three discs are available in Target stores this week, with two additional discs available in August.
“‘Weddings WE Love’ is a way for women … to further connect with the brand and serves as a touch point for new viewers,” said Jen Robertson, SVP of digital media and business development with WE tv and Wedding Central. “This collection is also a way for consumers to experience WE tv’s original wedding series and helps build buzz and excitement for future seasons.”
WE tv is owned by Rainbow Media Holdings, a subsidiary of New York-based cable operator Cablevision Systems Corp.