Latest 'Twilight' Release Sees Strong Turnout11 Feb, 2012 By: Chris Tribbey
WEST HOLLYWOOD, Calif. — Edward or Jacob?
“Twilight” fans will forever debate who’s better for Bella. But they put it all aside for one night, just to be first in line to get the next disc release of the series.
Roughly 100 committed “Twilight” fans were in line for hours at a Target here Feb. 10, waiting to get the DVD and Blu-ray Disc release of The Twilight Saga: Breaking Dawn — Part 1.
Lionsgate — which acquired Summit Entertainment and the “Twilight” franchise in January — admits it has a lot riding on the release. Steve Beeks, studio president and co-COO, said he expected initial disc sales of Breaking Dawn — Part 1 to perform on par with Eclipse, the third film in the franchise.
If tonight was any indication, he doesn’t need to worry.
“This is new for us, the amount of guests we had show up for ‘Twilight’ tonight,” said Jennifer Conger, assistant manager at the West Hollywood Target. “We’ve been expecting [them].”
The fans — nearly all female — acknowledged they could get the DVD release at half past midnight, without the hassle of five hours waiting in line for it. But that’s not the point.
“It’s the experience of it, to be able to say ‘I was there,’” said Jennifer Klobus, 19, a West Covina, Calif. resident who swears up and down she’s attended every “Twilight” party, red carpet and Comic-Con event. She sported an “I Dreamed of Edward Cullen” T-shirt to show where she stands in the werewolf vs. vampire argument. “It’s the excitement of having it first, enjoying it the minute you get [home].”
Ashley Howard, a 19-year-old from Los Angeles, had the honor of being first in line to get the Blu-ray release, and she spoke for everyone behind her: “It’s ‘Twilight.’ If you’re a fan, you’re here.”
Target treated fans to a sneak peak of what they could expect from the final installment in the franchise, Breaking Dawn — Part 2 (due in theaters Nov. 16). But that was bittersweet to some.
“I’m getting sad, because there’s just one more,” said 19-year-old Fabiola Hernandez, Hollywood. “We’ll just watch it over and over. The romance. Every girl dreams about it.”
Lionsgate is banking every girl like her feels the same way.