Wal-Mart to Bow Exclusive ‘New Moon: Ultimate Fan Edition’ Discs

11 Feb, 2010 By: Erik Gruenwedel

---

Wal-Mart Stores Feb. 11 said it would offer exclusively The Twilight Saga: New Moon — Ultimate Fan Edition on DVD and Blu-ray Disc when the hit teen vampire movie hits retail March 20.

The second installment in the “Twilight” franchise from Summit Entertainment generated $294 million in domestic box office revenue and is expected to be one of the top-selling DVD/Blu-ray titles in 2010.

The Twilight Saga: New Moon — Ultimate Fan Edition two-disc DVD retails for $24.96, with the Blu-ray edition available for $29.96.

In addition to the movie and 50 minutes of bonus material and interviews, Fan Edition offers a special seven-minute sneak peak (including an actual scene) of The Twilight Saga: Eclipse, which hits theaters in June.

Wal-Mart, which will also sell the nationally available two-disc special edition DVD and special edition Blu-ray Disc releases of New Moon, is taking pre-orders online at http://www.walmart.com/cp/Movies/1063244.

Last year, the Bentonville, Ark.-based retail behemoth offered an exclusive single-disc DVD of Twilight, while other retailers, notably Best Buy and Target, carried Blu-ray and two-disc DVD editions of the film.

Wal-Mart in mid-March will unveil in-store Twilight Saga Shops featuring a variety of Twilight-related merchandise.

Items include wolf and vampire lover tanks for $7, Twilight Saga themed tees for $9; Jacob Black and Edward Cullen tees ($9); Twilight Saga themed jewelry (bracelets, pins, key chains, earrings, necklaces) for $5; Twilight Saga themed messenger bags ($12) and totes ($9); Twilight Saga books, including “The Twilight Saga: New Moon Official Illustrated Companion Book” ($13.24) and “Life Story” magazine cover issue featuring Twilight ($8.95); and The Twilight Saga New Moon Ultimate Fan Poster, including exclusive DVD cover art for $5.

Bookmark it: digg del.icio.us technorati yahoo facebook twitter