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‘Breaking Dawn’ Tops 5 Million Disc Sales

22 Feb, 2012 By: Erik Gruenwedel

'The Twilight Saga: Breaking Dawn — Part 1'

DVD sales of the fourth Twilight film are 13% ahead of the previous release

Summit Entertainment Feb. 22 said disc sales of The Twilight Saga Breaking Dawn — Part 1 have topped 5 million units since the title’s Feb. 11 midnight release.

Summit, which is owned by Lionsgate, said DVD sales of Breaking Dawn are about 13% ahead of sales of the third film in the franchise, The Twilight Saga: Eclipse at the same point in its release.

Digital sales of Breaking Dawn also are strong, exceeding 74,000 electronic sellthrough transactions (53% ahead of Eclipse at the same time) and more than 175,000 VOD (rental) transactions (162% ahead of Eclipse at the same time).

“The sales to date of Breaking Dawn are a testament to ‘The Twilight Saga’ fans’ commitment to and passion for the stories created by Stephenie Meyer,” said Steve Nickerson, president of Summit Home Entertainment, in a statement. “We are pleased that we could bring this film to the fans at this time of year, especially given the storyline, with the romance of the wedding and honeymoon.”

Breaking Dawn — Part 1 has grossed more than $700 million worldwide at the box office to date since its theatrical release on Nov. 18, 2011. The next installment, The Twilight Saga: Breaking Dawn — Part 2, bows theatrically Nov. 16.

Eclipse eventually sold about 9.3 million discs — almost 400,000 discs fewer than The Twilight Saga: New Moon, which sold more than 8.8 million discs, according to The-Numbers.com. Both titles paled in comparison to the original film, Twilight, which sold more than 11.2 million discs.

During Lionsgate’s recent fiscal call, Lionsgate Motion Picture co-chairman Rob Friedman said the studio would not be opposed to producing a follow-up to Breaking Dawn — Part 2, provided the “Twilight” franchise’s author, Meyer, was willing to pen another book.

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