Universal Renews Open Road Distribution, Marketing, Sales Deal10 Feb, 2014 By: Erik Gruenwedel
Universal Studios Home Entertainment and Open Road Films Feb. 10 announced they have renewed their agreement in which Universal handles all marketing, sales and distribution services for packaged-media, electronic sellthrough and VOD platforms of Open Road theatrical titles through 2017.
Open Road Films was founded in 2011 in a joint partnership between AMC Entertainment and Regal Entertainment Group — the two largest theatrical exhibition operators in the U.S.
Open Road titles include animated family film The Nut Job, which opened Jan. 17, 2014, generating almost $26 million at the opening weekend box-office — the biggest for an independent animated film.
Upcoming releases from Open Road Films handled under the deal include upcoming theatrical releases Sabotage (March 28), starring Arnold Schwarzenegger, Joe Manganiello, Sam Worthington, Harold Perrineau, Terrence Howard, Josh Holloway, Olivia Williams and Mireille Enos; A Haunted House 2 (April 18), starring Marlon Wayans, Jaime Pressly, Gabriel Iglesias, Affion Crockett and Cedric The Entertainer; Chef (May 9th) written by, directed by and starring Jon Favreau along with Sofia Vergara, Scarlett Johansson, John Leguizamo, Bobby Cannavale, Oliver Platt, Dustin Hoffman and Robert Downey Jr.; and Eli Roth’s The Green Inferno (Sept. 5).
“Universal has been a valuable partner in every way as we have grown Open Road Films,” Tom Ortenberg, CEO of Open Road Films, said in a statement. “Craig, USHE marketing head Hilary Hoffman and their entire team have been an asset to our business and we are thrilled to have the opportunity to continue to work with them.”
Craig Kornblau, president of USHE, said Open Road’s film slate has a proven track record.
“In a very short time, Tom and his team have developed Open Road Films into a premier film distribution concern,” Kornblau said.