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Universal Pictures Home Entertainment Digital Drivers 2016

Eddie Cunningham, president
Leading Universal’s global home entertainment operations, Cunningham is helping Universal bridge physical and digital formats by exploring innovative new technologies and developing dynamic initiatives for the evolving home entertainment sector around the world. In addition, he oversees UPHE’s originals production arm, 1440 Entertainment, and all third-party distribution deals. Cunningham also serves on the board of DEG: The Digital Entertainment Group. Prior to his current position, Cunningham served as president of Universal Pictures International Entertainment, a role he held since 2006.


Michael Bonner, EVP, digital distribution
Bonner is responsible for the company’s domestic digital distribution of film and TV product across all EST and VOD platforms, overseeing the license negotiations and partner relationships with the cable, satellite, telco and digital retailers. As a key leader of NBC Universal’s overall TV and film content distribution strategy, Bonner more recently led NBC Universal’s Hulu partnership. He has held key senior roles at NBC Universal during his tenure, including positions in new media and business development for the company’s cable affiliate distribution group.


Hilary Hoffman, EVP, global marketing
Hilary Hoffman oversees strategic marketing and business strategy for Universal and its distributed lines worldwide across both physical and digital products. Her responsibilities encompass defining go-to-market strategies and the overall approach for consumer engagement, including the leveraging of new platforms and technologies to drive profitable growth across all platforms and formats. During her tenure, Hoffman has overseen the campaigns for some of Universal’s biggest revenue-generating releases and has been a driving force behind Universal’s entrée into new technologies.


Michael Aaronson, SVP, film product development and strategy, digital distribution
Aaronson is responsible for all day-to-day aspects of the company’s domestic film and TV products across its EST and VOD businesses, spanning more than 40 retailers. In this position, he manages ongoing partner relationships, marketing strategy and media spend, as well as all related product management and innovation. Previously, he served in key positions within NBC Universal, including more recently VP of digital distribution, where he spearheaded all VOD content programming and monetization across the company’s broadcast and cable network portfolio, and played a key role in launching the company’s first TV Everywhere offerings. 


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