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Lionsgate Digital Drivers 2014

Jim Packer, president, worldwide TV and digital distribution
Packer is responsible for 28 shows on 20 networks, including “Mad Men,” “Weeds” and Netflix’s “Orange Is the New Black.” He also manages licensing the company’s film slate to digital outlets, including the “Hunger Games” and “Twilight” franchises. Packer is responsible for managing Lionsgate’s digital distribution strategies with SVOD and video game console makers, and helped pioneer the studio’s specialty theatrical and VOD business.

Anne Parducci, EVP, marketing
Parducci oversees strategic marketing, brand management, social media and creative direction for packaged and digital media. She is responsible for managing the more than 350 million fans on Lionsgate’s Facebook movie property pages, as well as developing the YouTube BeFit channel. In addition, Parducci is responsible for the family entertainment division across all platforms.

Thomas Hughes, EVP, worldwide television and digital distribution
Hughes oversees distribution of content to MVPDs and digital platforms, and manages business development for digital platforms, including mobile, apps and emerging technologies. He’s credited with managing the digital and VOD releases of the “Hunger Games” features, and the day-and-date theatrical/VOD releases.

Lawrence Szabo, EVP, North American TV sales
Lionsgate looks to Szabo for the distribution of the company’s content across all linear TV and SVOD platforms. In Canada, he solicits distribution of Lionsgate series with all networks and manages distribution of the mini-major’s library through Entertainment One.

Kajsa Vikman, SVP, marketing and GM, fitness
Vikman oversees fitness initiatives, including the acquisition, production, marketing, branding and creative on digital and physical platforms. She played a key role in developing the Lionsgate-YouTube partnership on the BeFit channel, which has more than 1 million subscribers. She pioneered the concept of turning TV brands into fitness products, including “The Biggest Loser” and “Dancing With the Stars.”

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