Gaiam Vivendi Secures Hallmark Content5 Nov, 2012 By: Chris Tribbey
Gaiam Vivendi Entertainment has inked a three-year licensing agreement with Crown Media Family Networks, giving Gaiam Vivendi DVD and electronic sellthrough rights to select Hallmark Channel and Hallmark Movie Channel programming through 2015.
“The [Gaiam Vivendi] and Crown Media partnership is an exciting step towards providing outstanding family programming and compelling original movies to audiences everywhere,” said Bill Sondheim, president of Gaiam Vivendi Entertainment. “This new deal reflects GVE’s strategic expansion into mainstream entertainment while allowing us to remain committed to our corporate goals of helping people live a more active and socially responsible lifestyle.”
The deal includes Hallmark Channel original movies Trading Christmas, Fairfield Road and Duke, with more title announcements expected.
“Crown Media Family Networks and GVE share a commitment to high-quality family content,” said Chad Harris, SVP of business development for Crown Media Family Networks. “We look forward to working collaboratively with the GVE team on creative programs that will increase the awareness of our content and help to grow the Hallmark Channel and Hallmark Movie Channel brands, which we believe will ultimately lead back to growing success for our linear channels.”