Disinformation Founder Launches New Label12 Sep, 2012 By: Chris Tribbey
Home entertainment industry veteran Gary Baddeley, co-founder, president and CEO of The Disinformation Co., has launched a new label, Shelter Island, with three titles already in the pipeline.
Disinformation, which launched in 2003, is best known for its non-traditional documentaries, including Wal-Mart: The High Cost of Low Price and Outfoxed: Rupert Murdoch's War on Journalism. Baddeley expanded offerings in 2011 with the launch of True Mind, which releases documentary films about health and wellness.
“We were coming across films that didn’t fit under either label,” he said.
Shelter Island will focus on “high-quality, filmmaker-driven” releases, first with Whittle: The Jet Pioneer, the story of Sir Frank Whittle, a World War II aviator and engineer who invented the jet engine. The Oct. 2 street date comes 70 years to the day after the first U.S. jet flight.
“The film is a cross between aviation history, military drama and both British and American entrepreneurship,” said Dan Gurlitz, CEO of Soundview Media Partners. Gurlitz is consulting on sales, marketing and strategic planning for the new label.
“He’s really helped us push for the genre of films that we’ll be releasing,” Baddeley said.
Shelter Island has also picked up the rights to the children’s entertainment and educational TV series “Drawing With Mark,” which is hosted by illustrator and cartoonist Mark Marderosian. Shelter Island will release 13 30-minute episodes at the start. And in the first quarter of 2013, Shelter Island plans on releasing Into the Cold, which follows the journey of two men who travel to the North Pole.
“[The titles] have nothing in common, other than high production values and the need for a high quality marketing campaign,” Baddeley said.