Cinedigm Stoked About 'God's Not Dead' Disc Sales12 Aug, 2014 By: John Latchem
Cinedigm Entertainment is touting a heavenly reception at retail for the home entertainment release of God’s Not Dead. Cinedigm president Bill Sondheim reported that first-week Blu-ray and DVD sellthrough of the faith-based title exceeded 50%, equating to about 300,000 units sold.
The Pure Flix film, which was released on disc Aug. 5, earned $60.8 million at the U.S. box office on a budget of $2 million.
“God’s Not Dead captured the hearts and souls of audiences during its theatrical release and we are so pleased to see the same excitement for the home entertainment release,” Sondheim said. “We are firm believers in serving the faith-based community with releases like God’s Not Dead, as well as several new acquisitions we will be announcing shortly.”
Sondheim used the occasion to tout a new partnership between Cinedigm and The Dove Foundation to offer a direct-to-consumer digital network of faith-based content.
“From the beginning, The Dove Foundation has been a strong supporter of this fantastic film, so it's very rewarding to see audiences embracing the film, as well," said Dick Rolfe, CEO of The Dove Foundation. "Cinedigm clearly knows the faith entertainment category very well and they have done a great job getting it placed at retail. We look forward to tapping into their expertise on our upcoming digital streaming subscription network, Dove Movie Channel, and bringing faith and family content to demanding audiences 24/7, 365."
God’s Not Dead, which tells the story of a college student challenging his professor’s claims that god doesn’t exist, stars Kevin Sorbo, Shane Harper, David A.R. White and Dean Cain, which special appearances by Christian band Newsboys and “Duck Dynasty” stars Willie and Korie Robertson.