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Cinedigm Hires Home Entertainment Marketing Execs

5 Sep, 2012 By: Erik Gruenwedel

Cinedigm Entertainment Group Sept. 5 named James Reichert VP of theatrical marketing and Stephanie Bruder VP of marketing. The two executives join Vincent Scordino, who was recently named VP of acquisitions for the Los Angeles-based company.

CEG is a unit of Cinedigm Digital Cinema Group (CDCG), which operates a business model transforming movie theaters into digital screens and networked entertainment centers. In May the company acquired independent distributor New Video Group for $14 million. From that acquisition was formed CEG.

The parent is prepping a multiplatform distribution strategy whereby theater operators share in the revenue of movies released early and simultaneously on disc, video-on-demand and streaming. CEG said it plans to acquire and release upwards of 24 titles in 2013, including actively looking for movies at the upcoming Toronto Film Festival.

Reichert, who last served as SVP of marketing and publicity with Magnolia Pictures, has extensive home entertainment experience helping the Mark Cuban-owned studio bow its first day-and-date retail releases. Reichert also assisted in Magnolia’s launch of its Magnet label, which recently released The Host and Let the Right One In, among others.

Bruder previously held the position of senior director of marketing at New Video where she oversaw the company’s distribution across physical, digital and theatrical. She was instrumental in New Video’s digital initiatives, including distributing 1,400 indie titles across 13 digital platforms and territories.

Before that, Bruder headed online marketing efforts for Koch Lorber Films, in addition to managing campaigns for Focus Features and Universal Pictures.

CDCG reported a loss of $5.2 million during its most recent fiscal period.

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