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Alchemy Acquires Anderson Assets, Inks Deal With Arc Entertainment

13 Jul, 2015 By: Erik Gruenwedel

Independent home entertainment distributor Alchemy July 13 announced it acquired the film distribution assets of ANconnect, the physical distribution arm of Anderson Media Corp. It also acquired Anderson Digital, a digital distributor of feature films and TV series.

Both assets were owned by Anderson Merchandisers, which is headquartered in Plano, Texas, and has had a long relationship with Alchemy (formerly Millennium Entertainment) and CEO Bill Lee.

Alchemy also formed a strategic alliance with Arc Entertainment, a supplier of faith and family content to Walmart and other national retailers. Under the alliance, Alchemy will partner with Arc to optimize and distribute Arc's media assets.

Anderson CEO Charlie Anderson will become an investor in Alchemy. Additionally, Anderson Digital partner Freyr Thor will become SVP of product management at Alchemy.

Alchemy claims to be the largest, non-studio packaged-media distributor to Walmart, Target, Best Buy and Sam’s Club. The deals expand Alchemy’s content flow to more than 1,300 films and 3,000 TV episodes for physical and digital retail customers.

Specifically, Alchemy gains nearly 50 new content partners, including Bagdasarian Productions (the owner of the "Alvin and the Chipmunks" franchise);  DreamWorks Animation’s non-theatrical and classics divisions (which includes sequels of Shrek and Madagascar, the "VeggieTales" franchise, as well as classics such as "Frosty the Snowman," "Casper the Friendly Ghost" and "Rocky and Bullwinkle"); Well Go USA and XLrator, among others.

Alchemy also gains more than 200 new content suppliers for digital distribution, including the suppliers listed above and marquee brands such as “Garfield,” and producers such as the U.K.’s Cake Entertainment and BRB of Spain.

“These transactions allow us to close the gaps in our direct relationships with dominant retailers and exponentially grow our digital distribution capabilities globally,” Lee said in a statement.

Separately, Alchemy will provide financial support for the growth of the Bentonville (Ark.) Film Festival as well as provide a larger framework for distribution of all titles — both physical and digital — that are associated with the festival. Founded by Arc, actress Geena Davis and Walmart, the Bentonville Film Festival champions women and diversity in all aspects of media. Bentonville is the location of the corporate headquarters of Walmart.

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