Log in

20th Century Fox Home Entertainment Digital Drivers 2015

MIKE DUNN, president, worldwide
Dunn sees three keys to driving digital growth: expand the distribution footprint, drive consumer engagement and improve the digital infrastructure. After the successful launch of Digital HD in 2012, he continues to play a key role in accelerating a digital format that is driving new growth in the home entertainment space. Focusing on consumer demand and evolving digital lifestyles, Dunn is also forging new partnerships designed to advance Fox’s Ultra HD offerings, and is spearheading the studio’s active support of virtual reality technology — demonstrated with an immersive Wild movie experience at the Consumer Electronics Show and the Sundance Film Festival in January. Dunn’s investment in research and development through the Fox Innovation Lab highlights his vision to drive the advancements in technology for the benefit of the consumer in the long term.

MARY DAILY, president and chief marketing officer, worldwide marketing
Daily is the driving force behind the studio’s distinctive global marketing campaigns that create unique opportunities for consumer engagement and drive growth for emerging digital platforms. Her award-winning global marketing campaigns in support of Fox’s tentpole Digital HD offerings are accelerating consumer interest in digital ownership and premium home entertainment experiences. Leading creative development, promotions, digital and brand marketing, public relations and media for all products distributed worldwide by Fox Home Entertainment, she has engaged consumers through immersive experiences that allow fans to be a part of the marketing process and by using social media platforms to amplify conversation. Whether it’s building The Grand Budapest Hotel out of Legos, or utilizing virtual reality technology to bring the “X-Men” franchise to life, some of the studio’s most revolutionary campaigns have roots in Daily’s innovative approaches.

KEITH FELDMAN, president, worldwide distribution
Feldman leads all customer engagement and activities across global physical and digital home entertainment transactional businesses for Fox and third-party partners, including DreamWorks Animation, Metro-Goldwyn-Mayer (MGM) and Relativity Media. He is responsible for the strategic alignment and growth of key global customers, including Amazon, Best Buy, Comcast, Google Play, iTunes, PlayStation, Sky, Target, Walmart (including Vudu) and Xbox, among others. Feldman develops and implements strategies to drive Fox’s Digital HD, VOD and physical disc business, adapting to changing consumer behavior and partnering with multichannel retailers to leverage and integrate the home entertainment category across brick-and-mortar stores, e-commerce and digital. He also leads all licensing and commercial negotiations with global and local digital platforms, playing an instrumental role in the digital landscape on the global level.

HANNO BASSE, CTO, 20th Century Fox
Basse oversees technology strategy and engineering for home entertainment, theatrical distribution and post-production. He serves as president and chairman of the board of directors of the UHD Alliance, and in 2014 he was named a fellow of the Society of Motion Pictures and Television Engineers. Basse’s prior post was at DirecTV, where he spent more than 14 years as SVP of broadcast systems engineering, with accomplishments that include the 2005 launch of the largest HD channel rollout to date and the 2009 implementation of DirecTV’s video-on-demand infrastructure. He also made significant contributions to DirecTV’s broadcast infrastructure, including the construction of its Los Angeles Broadcast Center. Basse has been awarded 20 patents.

DANNY KAYE, EVP, global research and technology strategy
Kaye leads strategy for next-generation technologies and oversees category management for the division worldwide. Through Fox’s cutting-edge research capabilities, he has a comprehensive view of the interests and habits of today’s consumer. Kaye is a driving force behind the Fox innovation Lab. Designed to facilitate the development of innovative entertainment-related technology and consumer experiences through R&D, the Lab is the foundation for the launch of future technologies and what’s next in premium home entertainment experiences. He is the chairman of the executive committee of the Secure Content Storage Association (SCSA), a consortium that is developing digital content solutions that allow consumers to purchase, transfer and view Ultra HD content across multiple electronic devices.

AUBREY FREEBORN, SVP, digital customer marketing
Freeborn leads the design of digital marketing strategies for Fox films and TV series, and is responsible for growing digital consumption in major and emerging markets. She develops campaigns for digital releases with such partners as Amazon, Comcast Xfinity, Google Play, iTunes, PlayStation, Verizon FiOS, Vudu and Xbox Video, advancing the value of digital ownership for consumers. Freeborn shepherded many of the studio’s successful Digital HD releases, including Rio 2, X-Men: Days of Future Past and Gone Girl. Freeborn also spearheaded the release of Expelled from Awesomeness TV on the digital platforms where it hit No. 1 on iTunes the first day of release. She also handles marketing for such TV properties as “Modern Family,” “Sons of Anarchy” and “Homeland.”

TEDD E. CITTADINE, SVP, digital distribution and licensing
Cittadine is responsible for new business development and existing deal management for film and episodic TV content across Fox’s North American portfolio of transactional digital clients. This includes cable, satellite, telco and Internet-based Digital HD and VOD business models. In addition, he oversees account management for domestic MVPD clients, including Comcast, DirecTV, Verizon, Dish and other pay-TV services. Cittadine has brought the Digital HD offering to customers across platforms, including Apple, Comcast, Google, Verizon, Xbox and Playstation.

VINCENT MARCAIS, EVP, worldwide brand marketing
Marcais oversees the division’s worldwide marketing initiatives, developing strategies to encourage digital ownership, while also addressing consumer interest for content across all media platforms. Marcais has orchestrated extensive, all-digital media campaigns behind such popular titles as X-Men: Days of Future Past and Gone Girl, reaching millions of consumers and engaging them on the benefits of Digital HD.

JOHN MIGLIACCI, SVP, digital global accounts
Migliacci is responsible for driving the strategy and growth across Fox’s digital OTT partnerships. He was previously responsible for all digital licensing in Europe, the Middle East and Africa, where he played a crucial role in the advancement of the international digital media sector. Migliacci has been with the company for nearly 10 years, consistently acting as a driving force for furthering 20th Century Fox’s international transactional digital licensing and for Fox’s U.S.-based global partners, including iTunes and Xbox. Prior to joining Fox, Migliacci was responsible for content strategy and acquisitions at Movielink, one of the first service platforms that offered customers film downloads to rent and own. He also worked for several years as the director of programming and acquisitions at iN Demand, managing relationships with U.S. cable platforms and other affiliates to drive distribution for PPV and VOD.

FRANK BRYANT, SVP, international digital home entertainment
Bryant is responsible for Fox’s digital transactional business in more than 100 international markets. His team is responsible for managing existing deals and clients for film and TV content across cable, satellite and Internet-based digital platforms, including iTunes, BSkyB, France Telecom and Korea Telecom. Bryant has been instrumental in expanding Fox’s footprint in new markets and in pioneering initiatives including Fox’s Early Window strategy. Prior to his current position, Bryant was head of distribution strategy and digital media at The Walt Disney Studios for nearly a decade, launching both EST and digital cinema programs.

Add Comment