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20th Century Fox Home Entertainment Digital Drivers 2014

Mike Dunn, president, worldwide
Dunn oversees every aspect of the studio’s domestic and international home entertainment businesses, managing more than $2.5 billion in annual revenue.

He’s been one of the main drivers of several industry-wide digital initiatives, most recently Digital HD (offering digital sellthrough of HD movies weeks before disc), launched in 2012. As a studio, Fox has seen significant growth in its digital sellthrough performance for titles since Digital HD launched (with 12 Years a Slave and The Wolverine the most successful Digital HD titles to date). More importantly, most every studio has adopted the Digital HD moniker to promote digital home entertainment products.

Dunn has also been key in making sure Fox is at the forefront in the emerging 4K, Ultra-HD ecosystem. The studio spearheaded a strategic partnership with Samsung that creates a unique opportunity to introduce Ultra-HD movies to audiences around the world, while also developing solutions for the future of the business.

In 2012, Dunn was named to the Consumer Electronics Association’s Board of Industry Leaders, where he helps set public policy positions and priorities for association activities.

Mary Daily, president and chief marketing officer, worldwide marketing
Daily defines the company’s global integrated go-to market strategies and approach to consumer engagement and has been at the helm of every marketing initiative Fox has launched with Digital HD, delivering innovative campaigns and partnerships that drive digital ownership.

She oversees digital and brand marketing, public relations, creative development and promotions for all titles distributed by Fox.

Daily was responsible for the award-winning multichannel campaign for the release of The Wolverine (offering fans social experiences that leveraged new technology, including augmented reality) to make the film one of the top-performing Digital HD releases in the studio’s history.

Danny Kaye, EVP, global research and technology strategy
Kaye has led the strategy for next-generation digital and technology formats and platforms across the world for the studio since 2006.
Using studio research to offer a comprehensive view of the interests and habits of today’s consumers, Kaye is charged with giving Fox’s home entertainment divisions an accurate picture of what consumers want. He also oversees category management across physical and digital businesses, has played a key role in Fox’s Blu-ray Disc launch, and routinely works with other Fox and News Corp. business units to develop new technology strategies.

Kaye worked as VP of strategic planning and research in consumer products at Universal before joining Fox in 1998. He is on the executive committee of the Secure Content Storage Association (SCSA), a consortium aiming to develop digital content solutions for the purchase, transfer and viewing of content across electronic devices.

Vincent Marcais, EVP, worldwide brand marketing
Overseeing every aspect of brand marketing for 20th Century Fox Home Entertainment’s worldwide initiatives, Marcais plays a major role in making sure the studio’s content is made available easily and affordably via digital formats, across all devices.

A driver behind Fox’s Digital HD initiative, Marcais previously served as SVP of international brand marketing for the studio. Before that he was Fox’s VP of marketing for the European home entertainment arm, based in London. He also served as the managing director for Fox Home Entertainment Germany and marketing director at Fox Pathe Europa.

Aubrey Freeborn, SVP, digital customer marketing
Responsible for worldwide marketing of VOD and Digital HD product worldwide, Freeborn is the strategic leader behind the promotion of every Fox film and episodic TV program that makes its way to a digital venue. She is charged with making consumers value digital ownership (she was instrumental in the Digital HD successes of 12 Years a Slave and The Wolverine), and she’s Fox’s go-to representative for digital retailers, including Amazon, CinemaNow, Comcast Xfinity, Target Ticket, Google Play, iTunes, Nook Video, PlayStation, Verizon FiOS, Vudu and Xbox Video.
Freeborn also serves as co-chair of the Cable & Telecommunications Association for Marketing’s transactional movies-on-demand campaign and is involved with both DEG: The Digital Entertainment Group and the Digital Entertainment Content Ecosystem, the group behind UltraViolet.

Tedd E. Cittadine, SVP, digital distribution and licensing
Cittadine is responsible for new business development and existing deal management for films and episodic TV content across Fox’s North American portfolio of digital clients, including cable, satellite and Internet-based VOD and Digital HD. He has been instrumental in getting Fox’s Digital HD offering to customers across several platforms, including iTunes, Target Ticket, Xbox and PlayStation.

Prior to his current position, Cittadine was vice president of Fox’s strategy and business development group, where he focused on new business initiatives. Before coming to Fox, Cittadine was senior manager of mergers and acquisitions for AOL’s corporate development group.

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