YouTube Red Bowing Original Content Feb. 104 Feb, 2016 By: Erik Gruenwedel
YouTube Red, Google’s foray into a standalone subscription streaming business model, is set to bow its first original content Feb. 10, featuring several of its proprietary Internet stars.
YouTube, which helped establish online video — notably user-generated — as a traditional-media interrupter, offers unlimited music, gaming and videos for $9.99 a month. Now, YouTube Red is giving some of its user-generating videographers their own feature-length films.
Original content includes A Trip to Unicorn Island, a documentary showcasing the life and journey of YouTube star Lilly Singh as she embarks on a 26-city global tour preaching happiness is the only thing worth fighting for.
Lazer Team is an action-comedy featuring four small-town losers who stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.
Finally, Swedish comedian and producer Felix Arvid Ulf Kjellberg (a.k.a. PewDiePie), who is best-known for his “Let’s Play” commentaries and vlogs, stars in Scare PewDiePie, a reality-adventure series featuring thrills, chills and laughter as PewDiePie encounters terrifying situations inspired by his favorite video games.
“The diverse, dynamic creators behind these films have already built massive audiences on YouTube, rivaling many cable shows," wrote Susanne Daniels, global head of original content at YouTube, in a blog post. "With YouTube Red Originals, we want to help them tell bigger and bolder stories. YouTube Red is your opportunity to support the passion projects your favorite creators have only dreamed about until now.”
YouTube Red is available via Android and iOS operating systems, in addition to smart TVs, video game consoles, Google Chromecast, Roku, Apple TV and Android TV.