YouTube Carries U.S. Web Video Viewership to 16.8 Billion in April4 Jun, 2009 By: Billy Gil
Digital measurers comScore Video Metrix showed that U.S. Internet users watched 16.8 billion online videos in April, a 16% jump over March.
Google sites accounted for nearly 41% of the market (99% of which is claimed by YouTube), a 15% rise over March. Fox Interactive Media came in second place, with 513 million videos (3.1%), followed by Hulu with 397 million (2.4%) and Yahoo! sites with 355 million (2.1%).
The data also shows 78.6% of the total U.S. Internet audience watched online video, and that while Hulu, owned by NBC Universal, News Corp., Providence Equity Partners and Disney, only had 2.4% of the video audience, it claimed 4.2% of all minutes spent watching video on the Web.