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Yahoo to Stream NFL Game Oct. 25

3 Jun, 2015 By: Erik Gruenwedel

Yahoo will live stream for free on its apps and website the previously-announced Oct. 25 National Football League game between the Buffalo Bills and Jacksonville Jaguars from London.

The game, billed as the “International Series Game,” marks the first time a NFL regular season game will be streamed live to the living room. Heretofore, Verizon has webcast select games and the Super Bowl to mobile devices only through a license agreement.

The Bills-Jaguars stream represents the NFL’s effort to reach a global audience via over-the-top video and begin emulating steps taken by other professional sports leagues to further monetize their games through digital distribution. 

"It marks a significant change in the way users can access this amazing content,” Yahoo CEO Marissa Mayer said in a statement.

"Through this partnership with Yahoo we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape," said NFL commissioner Roger Goodell.

The NFL is leveraging Yahoo's global audience, digital advertising capabilities, and delivery platforms (i.e. desktop, mobile, tablet, connected TVs and set-top boxes), to ensure that the Bills-Jaguars game is accessible on every screen globally.

In keeping with the NFL's longstanding commitment to make its games available on free, over-the-air television, the game will also be televised in both the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets at 9:30 a.m. ET.

"We're able to get to devices like the phone that allow us to build that direct-to-consumer relationship," Hans Schroeder, the NFL's SVP of media strategy, business development and sales, told USA Today. "We're now able to reach fans anywhere wherever we want."

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