Viacom to Offer Show Highlights on Twitter20 Jun, 2013 By: Chris Tribbey
Viacom is partnering with Twitter to offer show highlights and ads on the social media service, beginning with the Aug. 25 MTV Video Music Awards.
The program will offer clips of performances, interviews and backstage access. Viacom plans on expanding the offering to shows from VH1, Nickelodeon, Comedy Central, Spike and other networks.
“The VMAs virtually pioneered the social TV moment, triggering a demand among marketers to tap into the fan conversations and trending topics that Viacom networks create every day,” said Jeff Lucas, head of sales, music and entertainment, for Viacom Media Networks. “Through this partnership, we’re allowing marketers to insert their brands seamlessly into the torrent of fan activity and engagement around our networks on Twitter.”
Adam Bain, president of global revenue at Twitter, added: "As events happen in life, we continue to see Twitter as the place people share those moments, especially when those events happen on TV. Twitter Amplify will allow Viacom to connect people across screens, and tap into the social conversation on Twitter with complimentary TV video clips across all devices.”
The 2012 MTV Video Music Awards generated 14.7 million Tweets.