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Viacom Inks First Channel Deal With Sony OTT Video Service

10 Sep, 2014 By: Erik Gruenwedel

In a landmark deal, Viacom Sept. 10 announced it has licensed 22 of its networks to Sony’s pending subscription video service. The deal marks Viacom’s first-ever agreement to provide its networks for an Internet-based live TV and video-on-demand service.

Heretofore, media companies and content holders have licensed select TV programs and movies to OTT services such as Netflix, Amazon Prime Instant Video and Hulu Plus. Viacom’s pact is for access to networks such as BET, CMT, Comedy Central, MTV, MTV2, Nickelodeon, Nick Jr., Nicktoons, Spike, TV Land and VH1, BET Gospel, Centric, Logo, CMT Pure Country, MTV Hits, MTV James, mtvU, Palladia, TeenNick, Vh1 Classic and VH1 Soul, among others.

In addition, subscribers will have authenticated access to programming on Viacom’s TV Everywhere websites, apps and transactional VOD. Viacom currently offers TV Everywhere apps from Nickelodeon, MTV, Comedy Central, BET, VH1, CMT and Logo.

The partnership will attempt to unite Sony’s 75 million Internet-enabled devices with Viacom’s content portfolio. Viacom owns and operates the largest basic cable portfolio in the U.S. by audience share, including 25.9% share of basic cable viewership among young people aged 2 to 34, according to Nielsen Media Research.

“Given our young, tech-savvy audiences, our networks are essential for any new distribution platform, and we’re excited to be among the many programmers that will help power Sony’s new service and advance a new era for television,” Philippe Dauman, CEO of Viacom, said in a statement.

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