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Verizon, NFL Ink $2 Billion Mobile Streaming Video Deal

12 Dec, 2017 By: Erik Gruenwedel

Verizon upped its exclusive mobile rights to NFL games, signing a five-year agreement reportedly worth more than $2 billion.

Verizon’s portfolio of digital and mobile media properties, including Yahoo Sports, will stream in-market and national games, including preseason, regular season, playoff games, and the Super Bowl nationwide beginning 2018.

Notable to the agreement: Streaming access is available across all mobile networks, including “NFL playoffs on Yahoo,” Yahoo Sports, go90 and the NFL mobile app. This means Sprint, AT&T and T-Mobile users can access the NFL when using a Verizon app or branded website. The agreement does not effect non-mobile pacts between the NFL, Amazon Prime VIdeo and CBS All Access.  

With Verizon and Oath’s monthly mobile millennial reach topping 200 million U.S. monthly unique views, NFL content will reach a massive digital audience.

“We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience,” Lowell McAdam, CEO of Verizon, said in a statement.

Verizon will continue to be an official sponsor of the NFL, involving work with individual NFL teams on “smart stadium” technology to improve stadium operations.

“Verizon has been a key NFL partner, both in the distribution of games on NFL mobile and as a sponsor, since 2010 and we're thrilled to be both extending and expanding our relationship with them,” said NFL commissioner Roger Goodell.

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