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Use Of Mobile Video Devices Doubled In 3 Years, Firm Says

2 Sep, 2009 By: Chris Tribbey

Americans are buying mobile devices that are video-capable, such as iPods, cell phones and laptops, nearly 50% more often than they were in 2006, according to research firm Knowledge Networks.

More than two-thirds of those owners use those devices to watch video.

“Our research suggests an increasingly important opportunity for content providers and advertisers: the use of mobile devices to access video,” said David Tice, VP and group account director at Knowledge Networks. “We see sometimes dramatically different patterns in how people use these devices to watch video — such as at home versus on the go, or how long people typically view — but a majority of all viewers are willing to watch ads in exchange for free video. This kind of learning is essential to making the most of the mobile video environment.”

In the past three years, ownership of a cell phone with video service grew from 6% to 10%, laptop ownership jumped 43% to 57%, and video iPod ownership jumped from 5% to 23%, among those surveyed.

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