U.S. Win Over Russia Top-Streamed Olympic Hockey Match Ever16 Feb, 2014 By: Erik Gruenwedel
It wasn’t the Miracle on Ice, but Team USA’s 3-2 shootout victory over Russia Feb. 15 in preliminary competition was the most-streamed hockey match in Olympic history, according to NBC.
The match was live-streamed on NBCOlympics.com and the “NBC Sports Live Extra” app by nearly 600,000 unique users and delivered 14.7 million minutes of consumption, both surpassing all matchups from the Vancouver Games and the record-setting 2014 NHL Stanley Cup Final. The uniques and minutes are, respectively, the second- and fifth-best NBC Olympics’ streams ever.
The Sochi Winter Games are aiming to rival, if not exceed, the 2012 London Summer Games as the most interactive Olympics for connected viewers.
In addition, the primetime Olympics telecast on NBC averaged 19.2 million viewers, which coupled with the Sochi Winter Games Opening Ceremony telecast (31.7 million viewers), rank as the two most-watched Friday primetime TV shows since the 2012 London Olympics, according to data released by The Nielsen Co.