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T-Mobile Offering Free Netflix Service

6 Sep, 2017 By: Erik Gruenwedel


Flamboyant T-Mobile CEO John Legere announces Netflix promotion


Wireless carrier T-Mobile Sept. 6 announced it would give select subscribers free access to Netflix beginning Sept. 12.

The promotion is limited to the T-Mobile One family plan, which mandates at least two lines priced at $40 each, taxes and fees included. The carrier values the Netflix subscription at $12 monthly, or $120 annually.

Subscribers with free lines from T-Mobile’s “line-on-us” deals qualify, as do customers of “Unlimited 55+” or “2 lines for $100,” after switching to T-Mobile One.

“The future of mobile entertainment is not about bolting a satellite dish to the side of your house or resuscitating faded ’90s dotcoms. The future is mobile, over-the-top [video] and unlimited,” John Legere, CEO of T-Mobile, said in a statement. “While [AT&T, Verizon] spend billions on their ‘franken-strategies’ to cobble together carrier–cable–content mash-ups, [we] just leapfrogged them all by partnering with the best and giving it to customers at no extra charge.”

Netflix access on mobile devices continues to mushroom. The SVOD pioneer’s revenue from Apple iOS and Android (Google Play) was higher than any other app in the most-recent quarter.

Indeed, mobile access to Netflix increased 70 million users — 32% more than the total number of streaming service’s domestic subscriber base. The difference is due to the fact users often stream Netflix on multiple devices, as well as there being multiple users per mobile subscription.

Meanwhile, subs spent about 7.5 billion minutes watching Netflix on their phones in June, according to comScore.

“This is the right move at the right time — for all the right reasons,” said Reed Hastings, co-founder and CEO of Netflix. “More and more fans are bingeing on mobile video.”
 


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