By : Chris Tribbey | Posted: 24 Feb 2010
Nearly half of consumers are watching TV programs online and on mobile devices, at least once a month, according to data from a Horowitz Associates survey. The content they’re watching doesn’t include user-generated fare, such as YouTube clips, the research firm noted.
Eighty-two percent of 15- to 17-year-olds are viewing regular TV content online or on mobile devices at least once a month, while half of all young people are watching such content on mobile devices, according to the survey.
“It’s important to keep in perspective that when all is said and done, consumers are still spending only a very small amount of their total TV time on alternative platforms,” said Adriana Waterston, VP of marketing for Horowitz Associates. “But, we anticipate that multiplatform TV viewing will continue to grow, especially among young people, as the technology improves towards a more authentic and convenient TV experience.”