Survey: 1 in 4 Skips Broadcast in Favor of Web TV8 Sep, 2009 By: Jordan Harrison
One of four households watches television online, rather than sitting down at a specific time to watch their favorite show, a 5% raise from the previous year, according to a quarterly survey of 10,000 households conducted by The Conference Board.
The study showed 80% surveyed log on daily for entertainment. News programs were shown to be the most popular, watched by 43% of online TV viewers, while about 35% enjoy sitcoms, 19% watched reality shows and 18% follow sports.
More than two-thirds of online TV viewers access television content through the TV channel’s official homepage. Two-thirds of all online TV viewers access programs through streaming video, while 41% use free downloads.
Youtube.com retains second place, accessed by 42% of online viewers. Studio-owned Hulu.com has nearly quadrupled in its number of users, with usage having grown from 8% in 2008 to 32% today, according to the survey.