Study: Older Smartphone Owners Use Them More for Content1 Aug, 2012 By: Chris Tribbey
The Generation X (ages 33 to 46) and Generation Y (ages 13 to 32) sets both use their smartphones for video clips and full TV episodes, but it’s the older group using them more often for that task, according to a new study.
The study by GfK found that 44% of Generation X users were watching both short- and long-form content, compared with 24% for Generation Y.
“The amount of time that people spend using smartphones is creating a sense of comfort that seems to trump concerns about screen size,” said David Tice, SVP of GfK Media. “As smartphones become larger and more viewing oriented, they may erode the tablet’s advantages for even long viewing sessions. The fact that Generations X and Y have an almost native ease with smartphones will only accentuate this trend.”
More than 20% of Generation Y smartphone users said their device was being used instead of the living room TV to watch content.