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Study: Bigger Mobile Screen Equals Longer Video Viewing

11 Aug, 2010 By: Chris Tribbey

Mobile video technology company MobiTV said Aug. 11 that during the 2010 FIFA World Cup, mobile viewers of the tournament tended to watch more minutes when their screen size was larger.

Those with 5-inch screens watched an average of 118.2 average minutes of soccer, compared with only 61.1 minutes for those with 2-inch screens. Android owners watched an average of 125.7 minutes, compared with only 77.8 for owners of the iPhone.

Los Angeles mobile users led all American cities with 12.9% of World Cup mobile viewing, while New York was second with 10.1% of those viewing the tournament on the go.

“As the mobile device evolves into a multimedia powerhouse and as the screen sizes increase in both size and resolution, consumers will demand more relevant and live content,” said MobiTV CEO Charlie Nooney. “Although mobile TV does not replace our traditional TV viewing habits, it does provide a viable alternative. Similar to the need to be connected to e-mail, friends and family, being connected to the latest news and events will drive consumers to mobile television.”

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