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Streaming Overtakes Disc at LoveFilm

22 Mar, 2012

For the first time since LoveFilm bowed its streaming video service, users of Amazon’s subscription rental service in the United Kingdom and Western Europe have streamed more films and TV episodes than rented DVDs, Blu-ray Disc and games.

The number of videos streamed via Internet-connected devices using LoveFilm Instant exceeded disc rentals by 20% in February, the company said, an increase of 400% year-over-year. However, rentals of physical product are also growing, up 25% year-over-year, LoveFilm said.

“The first quarter of 2012 has shown us two things: that LoveFilm members are watching more films and TV series both on the Internet and on DVD than ever before, and in less than three years, streaming through LoveFilm Instant has become more popular than renting DVDs,” said Jim Buckle, managing director of LoveFilm. “Our members crave instant on-demand access. With more world-class digital content being added to LoveFilm Instant and a growing number of Internet-connected devices delivering it to members’ living rooms we expect this trend to continue.”

LoveFilm passed 2 million members in January and launched its streaming service in 2009.

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