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Sony Pictures Television Bows On-Demand Kids App in the U.K.

10 Jan, 2017 By: Erik Gruenwedel

Sony Pictures Television Jan. 10 launched an app — dubbed Sony Kids — in the United Kingdom featuring on-demand access and stacking rights to children’s digital channels Pop, Tiny Pop, Pop Girl and Kix. The Sony studio unit operates the channels after acquiring CSC Media Group in 2014.

The free app offers seven-day catch-up with scroll back and search functionality through YouView, an online set-top box joint venture between the BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and Arqiva with about 2.5 million subscribers.

The service caters to boys and girls ages 4 to 10 years old featuring content such as “Power Rangers Dino Super Charge!,” “Lego Friends,” “My Little Pony: Friendship is Magic” and “Angry Birds,” among others.

“Our portfolio of children’s channels is the No. 1 commercial kids’ network within the U.K. free-to-air market” said Kate Marsh, EVP, Western Europe, International Networks at SPT. “Adding POP, Tiny Pop and KIX shows to YouView, allows more children and families to enjoy great content and colorful characters whenever it suits them.”

Indeed, Sony Kids is the first addition to YouView since Netflix joined in 2014. The platform has reportedly lost transactional VOD and electronic sellthrough platform Sky Store, in addition to Quest Player.

Sony Pictures Television first entered the U.K. market in 2011 with one channel. It now has nine channel feeds reaching more than 20 million viewers monthly.

“[The] kids player is a great addition to our already strong line-up of players and apps. We strive to offer content for all ages as well as families and the catch-up content … helps to grow our offering,” said David Faulkner, head of corporate and business development at YouView.

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