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Sony Adds to Crackle.com Line-Up

29 Apr, 2009 By: Chris Tribbey

Sony Pictures Entertainment announced April 29 that it is expanding the offerings available on its Crackle.com video Web site immediately to include dozens more catalog films.

More films will be added each month, as Sony takes advantage of its new agreement with YouTube, which announced April 16 streaming agreements with Sony, Lionsgate, CBS Corp., Starz, BBC and others. YouTube viewers of Sony ad-supported videos will be directed to Crackle.com, with YouTube and Sony splitting revenue.

“Our movie line-up is unmatched online,” said Eric Berger, SVP of digital networks for Sony Pictures Television. “These are the movies that matter for guys 18-34 and this is the next step in creating our direct-to-consumer network.”

Nearly 100 titles will now be available on Crackle.com, including Spider-Man 2, A Few Good Men, The People vs. Larry Flynt, Johnny Mnemonic and Groundhog Day. Others are in the pipeline, with Honda as the advertising sponsor.

According to comScore tracking, Crackle.com ranked as the No. 7 video entertainment site in March. During the first quarter of 2009, total streams on the site were up 84%, Sony reported.

Sony is also adding a new pop-culture game to the site, called Crackle Cinemactive.

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